Users have reported that all caps titles can come across as “spammy”. Would someone know what your app does just by the name? Using made up words or arbitrary names will certainly confuse users and make your app harder to find. Here are some examples: BuzzFeed, Evernote, HootSuite, YouTube. Sometimes using a two-part name helps highlight your product and ensure originality. If your app sounds like an existing popular app, your app can come across as phony. With so many apps out there, this easily happens unintentionally. Do your due diligence to ensure you’re not considering a name that’s already trademarked. Don’t put terms like “awesome”, “greatest”, etc. It shouldn’t be longer than 100 characters, you should capitalise the first and last words of the title as well as every word besides coordinating conjunctions and prepositions. Instead let customers use the skills they have already developed and are comfortable with, and importantly, showcase it on your app product page.Ĭlearly your app title is one of the things that matters most, both for search and to attract consumers. What good is a user if they don’t stick around? We could write a whole post about user retention, but for the sake of this post, one thing to point out is this - the wheel works.Ĭustomers are comfortable with what they know, you don’t need to reinvent familiar mechanics. Of course you can’t talk about downloads without talking about retention. That’s why it’s critical to track users and measure everything.Īmazon Appstore offers a great cross-platform real-time analytics tool that’s useful in countless ways, one of which, is to leverage user behavior to fine-tune app marketing to attract and intrigue new users. Those that win at ASO don’t guess, they know what their users want, and what imagery and messaging resonates enough to inspire an install. This insight can help you decide what features to call-out and how to showcase your value. Not only does this help you test and evaluate aspects of your app to tweak and refine before launching full-scale, it helps you identify how users are actually engaging with your app. It’s a new way to build interest in your title even before it’s complete, or even playable. Many developers are using to live-stream actual game design and coding. It’s never too early to start connecting with users.
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